Broke Millennial

Erin Lowry is a writer who wanted an approachable yet serious brand to speak about personal finance and give people neutral and useful advice.

She wanted a clean, gender neutral, irreverent and aware identity that could speak directly to millennials, while avoiding trends and over complicated things.

2022

Brand design

Data visualization

A friendly yet neutral enough balance

Using an emoji, a recognizable icon, and pairing it with a serif typeface to equilibrate the playfulness of the emoji. My main idea was to strike a balance in the black and white logo, and adding the same elements to the primary color scheme: dark blue as the classic evocative of finance and seriousness combined with a fresh mint green and mid aquamarine green as the lighter and brighter component.

Interface and visual designer

Interface and visual designer

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Contact

For freelance, contract work, collaborations,
full time opportunities, or a chat.

Reach out via email or schedule time here

Available in July – 2025

Let's make
cool things together

(this site is in constant evolution)

Last updated

— Jun .25

Laura Sinisterra

— © 2025

index

Contact

For freelance, contract work, collaborations,
full time opportunities, or a chat.

Reach out via email or schedule time here

Available in July – 2025

Let's make
cool things together

(this site is in constant evolution)

Last updated

— Jun .25

Laura Sinisterra

— © 2025