Erin Lowry is a writer who wanted an approachable yet serious brand to speak about personal finance and give people neutral and useful advice. She wanted a clean, gender neutral, irreverent and aware identity that could speak directly to millennials, while avoiding trends and over complicated things.

[2022]

Brand identity

Data visualization

Substack

A friendly yet neutral enough balance

Using an emoji, a recognizable icon, and pairing it with a serif typeface to equilibrate the playfulness of the emoji. My main idea was to strike a balance in the black and white logo, and adding the same elements to the primary color scheme: dark blue as the classic evocative of finance and seriousness combined with a fresh mint green and mid aquamarine green as the lighter and brighter component.

Available for freelance, contract work, collaborations and full time opportunities.

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Let's make cool things together

Index

Available for freelance, contract work, collaborations and full time opportunities.

Reach out via email or schedule time for a chat

Let's make cool things together

Index